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The mall as a place of contemporary worship. The purchase replaces the Sunday ritual of praying, in queue at cash desk to receive the receipt, the host, the consent of the consumption. But what is the price of this consent? Today as never before, the private data are medium of exchange, our intimacy is sold, sacrificed at the altar of consumption. So the facade of a church is reconstructed in 3D with the aesthetics of the shopping malls. A group of “promoters” invites the passer-by to confess their sins in change of a note. With the note value corresponding to his confession, the visitor can go to the cash desk to buy a lot of the facade. Using a VVVV patch it is possible to extract the lot and slowly discover the interior of the church: there is a woman in search of her spirituality. In the days following the exhibition the confessions has showed anonymously at the center of the city.

exhibition (with contribution of Cariplo Foundation)
2009 Viral Project, Chiesa San Nicolò, Lecco