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www.intolight.de/en/projects/zalando-interactive-catwalk Together with ACNE, Berlin, intolight developed an interactive setup for some of Zalando’s very special fashion events in 2015. Fashion-lovers could show their greatest looks and outfits with their own catwalk moves. Extracted from the real background, their bodies were placed into virtual surroundings representing the look of Zalando’s campaign. A bit like in The Matrix, their movements changed and bent the virtual space.
Once satisfied with their own performance, users could share the video via email or their personal facebook profile and show the world how cool they look. We took the Zalando Catwalk on a road-trip to the vivid fashion scenes of Stockholm, Amsterdam and Antwerp.